Designing AI Agent Workflows That Actually Drive Marketing ROI
88% of companies use AI. Only 6% see real results. The gap isn't the tools — it's the workflow. I design the multi-agent systems that close it.
The tools aren't the problem. The workflow is.
McKinsey's research is clear: workflow redesign is the #1 factor correlating with AI success. Not tool selection. Not budget. Not team size. I design multi-agent marketing systems — one agent optimizes bids, one generates creative, one manages budgets, one reports — so your team stops collecting AI tools and starts building AI workflows that compound.
Agentic Marketing Systems
Custom multi-agent workflows where AI handles the repetitive work and humans handle the strategy.
Content Multiplication
Turn 1 anchor piece into 15+ channel-native derivatives. 3-4x output, same headcount.
Cross-Platform Orchestration
Google, Meta, LinkedIn, HubSpot, Salesforce — connected into one intelligent workflow layer.
Marketing AI Readiness Audit
Score your marketing ops across 6 dimensions. Get a prioritized 90-day roadmap.
Two ways to work together
Whether you need a full system designed or a roadmap to get started, there's a path that fits.
AI Agent Workflow Design
For: SaaS and tech companies scaling content
I design the multi-agent system — you run it. Monthly retainer, ongoing optimization.
Marketing AI Readiness Audit
For: Marketing leaders who know AI matters but aren't sure where to start
2-week assessment across 6 dimensions. Deliverable: current state + gap analysis + 90-day roadmap.
Latest frameworks
View all articlesWhy 88% of Companies Use AI But Only 6% See Real ROI
McKinsey's data reveals the adoption gap — and it's not about the tools. Here's what high performers do differently.
The Content Multiplication Framework: 1 Video → 17 Pieces
Stop creating from scratch. Here's the exact system for turning anchor content into channel-native derivatives at scale.
How to Design Your First Multi-Agent Marketing System
Step-by-step framework for building an AI agent workflow that handles bids, creative, budgets, and reporting.
Free resources
Battle-tested templates and systems for designing AI marketing workflows. Built from real engagements, refined through implementation. Download, adapt, deploy.
Content Multiplication Template
The exact workflow for turning 1 anchor piece into 15+ derivatives. Includes channel specs and derivation matrix.
Marketing AI Readiness Scorecard
Score your marketing ops across 6 dimensions. Identify your highest-leverage AI insertion points.
Multi-Agent Workflow Blueprint
Architecture template for designing your first multi-agent marketing system. Includes agent roles, handoffs, and human checkpoints.
AI Campaign Audit Checklist
Pre-flight checklist for any AI-powered campaign. Covers data, workflow, tools, and human oversight.